Vist Play Alberta

Typography

Our typography reflects Play Alberta’s vibrant personality. We use a playful, sans-serif typeface that’s bold and expressive, adding energy and fun to every message. The clean lines of the font make it easy to read, while its character adds a dynamic flair that resonates with the brand’s friendly and approachable tone.

Primary Typeface

Our primary typeface is designed with flexibility in mind, offering multiple weights and styles to keep the brand fresh and versatile. Whether we need to make a bold statement or deliver information with clarity, this typeface adapts to fit any context, maintaining the brand’s unique voice.


Font Purchase:


Play Alberta does not own a large license for our primary typeface, and international copyright law forbids us from freely sharing the fonts. If you are a colleague or vendor who needs to use this typeface, single user or group licenses can be purchased through the link below:


www.fontspring.com/fonts/schriftlabor/bajazzo

Bajazzo

Bajazzo Expanded

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Bajazzo

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Bajazzo Narrow

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Primary Typeface Overview

Each weight and style of the Bajazzo typeface has a specific role within our brand collateral. Heavier weights bring headlines to life, making them stand out, while lighter weights and regular styles ensure that body copy remains readable and inviting. This balance of weights allows us to maintain visual harmony while delivering bold, engaging messaging across all platforms.

We reserve Extra Bold and Black font weights for moments that truly call for impact. To maintain readability and visual balance, we don’t use these heavier weights at sizes smaller than 14pt. This helps ensure our typography stays clear, legible, and purposeful across all applications.

Headline
Weight
Extrabold, Extrabold Italic, Black, or Black Italic
Case
Uppercase
Leading
90%
Tracking
0 Ems
Conversational Headline
Weight
Extrabold, Extrabold Italic, Black, or Black Italic
Case
Sentence Case
Leading
110%
Tracking
0 Ems
Section Header
Weight
Narrow: Extrabold, or Black
Case
Uppercase
Leading
90%
Tracking
0 Ems
Subhead
Weight
Expanded: Regular, or Medium
Case
Sentence Case
Leading
115%
Tracking
-10 Ems
Callouts
Weight
Exapnded: Extrabold, Extrabold Italic, Black, or Black Italic
Case
Uppercase
Leading
90%
Tracking
0 Ems
Body
Weight
Light, Light Italic, Regular, Italic, Medium, or Medium Italic
Case
Sentence Case
Leading
125%
Tracking
0 Ems
CTA's
Weight
Bold, or Bold Italic
Case
Uppercase
Leading
110%
Tracking
10 Ems

Secondary Typeface

When our primary typeface isn’t available, we use our secondary typeface as a reliable backup. As a variable font, it offers similar versatility and vibrancy, helping us maintain a consistent and aligned brand presence, even in cases where the primary font can’t be used.

Font Download:

This typeface can be downloaded through the link below:
fonts.google.com/specimen/Nunito+Sans

Nunito Sans

Nunito Sans 125

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Nunito Sans 100

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Nunito Sans 75

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Secondary Typeface Overview

For collateral using our secondary typeface, Nunito Sans, the same rules apply. The range of weights and styles offers flexibility while ensuring a cohesive look with the overall Play Alberta identity. Even when using Nunito Sans in smaller sizes, the brand’s consistency remains intact, allowing us to maintain the same high level of readability and visual appeal across all materials.

Headline
Weight
Extrabold, Extrabold Italic, Black, or Black Italic
Case
Uppercase
Leading
90%
Tracking
0 Ems
Conversational Headline
Weight
Extrabold, Extrabold Italic, Black, or Black Italic
Case
Sentence Case
Leading
110%
Tracking
0 Ems
Section Header
Weight
Narrow: Extrabold, or Black
Case
Uppercase
Leading
90%
Tracking
0 Ems
Subhead
Weight
Expanded: Regular, or Medium
Case
Sentence Case
Leading
115%
Tracking
-10 Ems
Callouts
Weight
Exapnded: Extrabold, Extrabold Italic, Black, or Black Italic
Case
Uppercase
Leading
90%
Tracking
0 Ems
Body
Weight
Light, Light Italic, Regular, Italic, Medium, or Medium Italic
Case
Sentence Case
Leading
125%
Tracking
0 Ems
CTA's
Weight
Bold, or Bold Italic
Case
Uppercase
Leading
110%
Tracking
10 Ems

Hierarchy


We maintain a clear hierarchy in our typography to guide readers through the content easily. Using a balance of sizes and weights, we ensure that the most important information stands out, while supporting text flows naturally. This balance helps create engaging and easy-to-read layouts across all materials.

When in doubt, if you need a smaller font size, divide the previous size by 1.618, twice.

Note: Our button padding is designed for balance and readability. The top and bottom padding match the size of the CTA text, while the left and right padding is doubled. This creates a clean, comfortable space around the text and ensures our buttons are easy to read and interact with.

Headline

Play Alberta

Subhead

Committed to providing an exciting gambling experience Albertans can trust.

Body

At Play Alberta, we deliver competitive value through exciting and ongoing offers, giving players the chance to always try something new. With every game, you’re not only enjoying fresh and engaging experiences but also supporting Alberta’s programs, services, and events. That’s the Alberta way to play—where responsibility and excitement go hand in hand.

CTA

ASTERISKS

Asterisks can appear disproportionately large next to body text. To keep things visually balanced, we adjust this based on size and medium. For print, when text is 20pt or larger, we scale asterisks to 35% of the font size and align them to sit neatly at the top of the word. For anything under 20pt, we use a standard superscript. For digital, the same 35% rule applies when text is 50pt or larger. Below 50pt, we stick with standard superscript formatting.

Emphasis

We use different text styles to create emphasis where needed—highlights, keylines, italics, colour changes can make key information stand out. Each style adds its own layer of focus, allowing us to highlight important messages while keeping the overall design clean and dynamic.

When highlighting copy, increase the height of the word by 1.75 times. The block should be perfectly centred around the text, with equal spacing on all sides to keep the look balanced and clean.

For emphasis, different colours can be used to separate words—just make sure they follow our approved colour combinations and maintain accessibility standards. This ensures everything remains visually cohesive and easy to read.

Italics provide a timeless way to add subtle emphasis. When you italicize a word, it adds a bit of visual movement while still maintaining a smooth and understated difference, perfect for drawing attention without overpowering the text.

Keylines offer a modern way to highlight words, but they need to be used thoughtfully. Keep them at a minimum of 1 pt, with thinner lines preferred to maintain a sleek, polished look. Avoid using keylines on text smaller than 16 pt to ensure clarity and legibility.

To bring energy and dimension to our designs, we sometimes apply perspective to text. This can add visual interest, but we’re careful not to overdo it. The effect should never compromise legibility. From subtle to more extreme angles, we always ensure the text remains clear, balanced, and easy to read.

Colours
Graphic Elements

For more information or to get approvals please email: Lisette.Maassen@aglc.ca