Graphics
Our graphic elements are built from two key components: the Play Alberta logomark and its mirrored version. These elements are versatile and can be adapted for use in various applications, adding visual interest and reinforcing our identity.
Patterns
The standard repeating pattern is based on the Play Alberta logomark and can be recreated using any of the approved brand colour combinations. This pattern is simple yet effective, offering a clean, consistent visual that reinforces brand recognition across all platforms.
Patterns
This pattern combines the logomark with its mirrored version to form the letters “P” and “A” for Play Alberta. It can be used in a repeating sequence and offers a more intricate design option that feels playful and energetic while staying true to the brand’s identity.
PATTERNS AND TEXTURES
By using both original and mirrored versions of our graphic elements, we create flexible designs that still feel uniquely ours. Like Alberta’s diverse landscape, these textures and patterns are varied and adaptable. They give us the freedom to build fresh layouts while maintaining the unmistakable Play Alberta identity.
COPY/IMAGE AREAS
Strategic placement of our graphic elements creates natural spaces for copy and images. This straightforward approach delivers layouts that are both functional and visually appealing while reinforcing our brand.
Masks
Masks offer a creative way to incorporate imagery or text into designs. They allow for flexibility in presenting visuals, with the option to mask text or images to create compelling visuals that stand out and grab attention.
Icons
We’ve created a comprehensive icon package in the Play Alberta brand colours. The icons use a two-tone style that mirrors our colour-blocking technique, adding a playful yet consistent element to our design toolkit.
Casino
Live Dealer
Instants
Lottery
Sports
Hockey
Football
Basketball
Home
Deposit
Offers
Live Chat
ICON COLOUR COMBINATIONS
The variety of two-tone styles make it so all of our icons can easily be adapted to its placement. For even more varitey, each icon can be created using any of the approved colour combos.
COMBINATIONS
TO AVOID
Certain colour combinations go against the intended design. Our icons feature a unique highlight that should only be used with our brighter colours. Avoid mixing certain colours to maintain consitency across the vast icon library.
Don’t use the same linework and highlight colour
Don’t use any dark colour for the icon highlight
Moraine cannot be paired with the colours 00, Badlands, or Wildflower for icons
Do not mix colours
Illustrations
Our illustrations bring the Play Alberta spirit to life with bold, modern designs. We use flat colours in purposeful blocking treatments to create visual impact and depth. High-contrast combinations anchor our brand palette and make our content instantly recognizable to Albertans. Each illustration is thoughtfully coloured with placement in mind, ensuring key elements don’t get lost against the background.
Photography
Just like our province’s stunning landscapes, our photography is bold and full of life. We capture images with rich contrast and vibrant colours that complement our illustration style. Every photo should feel energetic and inviting. The result? Photography that’s as dynamic and genuine as Albertans themselves.
Subject Positioning
We keep things interesting by playing with perspective. Using foreshortening and depth techniques, we create dynamic imagery that catches the eye and holds attention. Our brand strikes the perfect balance by mixing these dynamic angles with classic compositions. This flexibility lets us choose the right approach for every message while staying true to our visual identity.
For more information or to get approvals please email: Lisette.Maassen@aglc.ca
