Logos
This logo’s got that Alberta feel—simple, bold, and ready to play. With the ‘P’ shaped like our province, it’s a shout-out to where we come from, showing that Play Alberta’s roots run deep in this rugged land. The lowercase italic font adds a bit of hustle, giving the logo a sense of movement and action.
Primary Logo
The full Play Alberta logo, featuring the logomark and wordmark together, is our primary logo. It represents the core of our brand—bold, dynamic, and distinctly Albertan.
Balance
This logo is built on structure. The grid design makes sure everything lines up just right, keeping a consistent feel. Every element is spaced and aligned to give the logo that solid, reliable look, no matter where it’s placed.
Clear Space
To keep our logo looking sharp and readable, we use a clear space around it, based on the half-circle of the logomark. This ensures nothing crowds the logo, keeping it impactful and easy to see, wherever it’s used.
Colour
Our primary logo colours are simple—black and white. They keep things clean and make sure our logo fits with any other brand we’re paired with.
Logo Rules
There are some design don’ts when it comes to using our logo. Follow these rules to make sure we stay consistent, keep things looking clean, and maintain the brand’s integrity across all platforms.
Don't Tilt
Don't Blur
Don't Skew
Don't Add Colour
Don't Add A Harsh Drop Shadow
Don't Remove Elements
Don't Add A Stroke
Don't Change The Font
Don't Add Text
Responsive Design
The logo is designed to be responsive, meaning it scales perfectly no matter where it’s displayed. Whether it’s on a digital screen or printed on a jersey, the logo adapts to fit the space without losing its impact or readability.
Primary
Horizontal Logo
The Primary Horizontal Logo is to be used when vertical space is limited. This version reinforces the Play Alberta brand in a simple, yet stylistic manner.
Logo Alternatives
The top rows features our preferred logo alternatives, which should be used most frequently in all formal settings. While the primary logo and preferred logo alternatives are our go-to, we’ve designed others to be used when the brand becomes more established or when we want to create a more casual vibe.
Formal
Informal
Primary Wordmark
The wordmark is our text-only version of the logo. It should be used when a more straightforward, text-based approach is needed, but it still carries the same bold energy of the primary logo.
Wordmark Alternatives
The top row features our preferred wordmarks, which should be used most frequently in all formal settings. These logos are the go-to for maintaining consistency and brand recognition. We’ve also designed alternative wordmarks for more casual or playful settings. These options are perfect when we want to dial down the formality and show off the brand’s lighter side, or when the Play Alberta brand has become more established in the market.
Formal
Informal
Primary Logomark
The logomark on its own is used in instances where the brand is already established. It’s clean, bold, and instantly recognizable, making it ideal for situations where the Play Alberta name is already familiar. While the full logo with the text is our main mark, the logomark stands out in settings where we want to keep things minimal but still maintain a strong presence.
PLACEMENT
The Play Alberta logo always holds the bottom right position—known as the “power position.” It’s the final touch in any design, making sure it’s the last thing people see and remember.
Placement With Other Brands
When we’re working alongside other brands, the Play Alberta logo always stays on the right, while partner logos, like GameSense, are placed on the left. This setup creates a clear visual separation and keeps the layout organized and easy to follow. In vertical designs, GameSense sits below the Play Alberta logo.
Note: Terms and Conditions should always be placed to the right of the GameSense logo or directly beneath it, if space is limited.
MARGINS
We’ve set defined margins for every ad size and layout. These spacing standards protect the integrity of the brand and ensure the creative always has room to breathe, helping maintain a consistent, professional appearance across all applications.
For more information or to get approvals please email: Lisette.Maassen@aglc.ca
