Vist Play Alberta

Examples

Here is where you will find how to apply Play Alberta’s brand to the real world. Through new and engaging assets such as website headers, promotional offers, general sports content, and landing pages, Play Alberta is well positioned to attract users to its fun and responsible gambling experiences.

Website And
App Header

The website and app header examples show how imagery, graphic elements, text, and calls-to-action (CTAs) work together seamlessly. Displayed in both website and app formats, these headers demonstrate the flexibility and cohesiveness of our brand elements across different screen sizes.

OFFERS

When we create offer-based content, we bring the full Play Alberta experience to life. Our brand elements work together like a well-coached team:

  • We start with our signature colour palette.
  • We layer in our distinctive graphics and masking treatments.
  • We add depth with approved photography or illustrations.

GAME-SPECIFIC OFFERS

When we highlight individual games, whether through static images or videos, we keep the design clean and clear. Here’s how we approach it:

  • We start by choosing brand colours that complement the game’s visual style. If none fit well, we use the full game creative, and if that still doesn’t work, we fall back on our core colours: Blackjack, Whiteout, and Moraine.
  • We limit the use of our brand elements to maintain simplicity and focus.
  • For lottery offers, we let the specific game brands take centre stage, ensuring their identity shines through.

TEAM ALBERTA OFFERS

When we’re celebrating Alberta’s sports teams, we keep it simple and strong:

  • Stick to our power duo: Blackjack and Whiteout
  • Proudly incorporate team colours to show our support
  • Weave in Play Alberta graphic elements to maintain our presence
  • Create that perfect blend of team spirit and brand identity

General Sports Content

For broader sports coverage, we bring our full playbook to life. Every piece should feel unmistakably Play Alberta while capturing the excitement of the game. Use all the brand elements outlined in this guide to create content as dynamic as the sports we cover.

SOCIAL MEDIA

We express the fun and vibrant nature of Play Alberta through our social media presence. It’s where our brand comes to life in real time through bold visuals, playful language, and engaging content. When others mention us, we encourage them to tag our official channels so we can be part of the conversation and keep the energy going.

Tag us at:

  • Instagram: @playalbertaca
  • Facebook: @playalbertaca
  • X: @playalbertaca

Landing Page Example

Our landing pages are where everything comes together. They’re the digital front door to Play Alberta, where our visual elements, messaging, and calls-to-action work as one cohesive unit. Each page should feel welcoming and intuitive, guiding players smoothly from interest to action.

For more information or to get approvals please email: Lisette.Maassen@aglc.ca